Ok so we did a ton of work on Bitcoin, from building the standard wallet framework to experimenting with multi signatures and colored coin concepts.
We knew that we wanted to focus on Smart Contracts as our core business, but Bitcoin was built to be implemented as a currency. It's colored coins implementation is fairly limited in order to do what we dreamed of doing with this technology. So after reading a lot of literature on the subject, we decided to focus on the Ethereum Blockchain. Ethereum's cryptocurrency, Ether (ETH) is currently the second largest cryptocurrency in circulation in the market with a market cap of over USD 30 Billion.